How to write a media pitch journalists will actually read
A practical structure for getting to the point without sounding generic — with an interactive subject-line scorer.
EarnedPilot field notesPractical guides for
Practical guides for
earning attention.
Clear advice on outreach, link building and client reporting. Written for people doing the work.
THE FIELD GUIDE
Pitch → Coverage → Link → Proof
Featured guide
The complete digital PR workflow.
How modern teams move from an idea to coverage, a verified link and client-ready proof — without losing context between tools.
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6 articlesWhat to do when a hard-earned backlink disappears
A calm process for diagnosing the change and giving recovery the best chance — plus a recovery-odds calculator.
The digital PR metrics clients genuinely care about
Move the conversation from volume to value — includes an honest coverage-value calculator.
Build a journalist CRM your whole team will trust
The fields, habits and safeguards that turn a database into useful context — audit your own habits with the trust score.
Follow-up timing without annoying the recipient
A sensible sequence for staying visible while respecting a busy inbox — with an interactive cadence planner.
From prospect to placed link: a better pipeline
Make ownership and next actions clear at every stage — and find your funnel's leak with the calculator.
One useful email
Better outreach, once a fortnight.
No daily noise. Just practical ideas for winning more earned attention.
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Less admin.
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